EKEgor Kalinovskiy
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Egor Kalinovskiy

Egor
Kalinovskiy

Marketing & Brand Director

I build brands and marketing that grow revenue. I've launched 15 brands, including in international markets (Europe, Asia, LatAm). I led marketing communications for a national retail chain: 80+ ad campaigns, 12+ awards and shortlists, and #2 in grocery delivery by orders. My experience is a mix of mass-market B2C retail, real estate marketing and tech products built from scratch. I come up with ideas that the media writes about.

LinkedIn Telegram Telegram channel Download CV Email

Key competencies

Go-to-marketProduct marketingBrand strategyPositioningCreative directionCreative operationsMarketing analyticsMarketing advisory

Experience.

VkusVillHead of Marketing Communications
PIKCreative Director
PIK.PROMarketing Communications Director
INITAMarketing Director
BBDOSenior Copywriter
GolinCreative Director
NONAMEFounder · Branding studio ↗

Latest case.

A project to build PIK's brand image: a children's playground designed as an art installation, and a film about it. Instead of a standard playground, we created an art object in the shape of a giant cat that children can climb, explore and play in. It showed what PIK stands for: housing where even a playground is designed with care. We turned the playground into a news story and made a film about the project. The story reached 20M+ people and became one of PIK's strongest image cases.

Watch on YouTube

Selected work

Cases & results

Selected projects. Open each case for the full story.

VkusVill campaign creative
Food retail · Brand marketingFull case ↗

VkusVill

Head of Marketing Communications

Built the brand marketing system, in-house creative and production team, campaign analytics and a culture-led newsmaking function.

80+campaigns · 340% average ROMI
+3–5%incremental revenue delivered consistently
+41%promotional efficiency
Up to 90%of ad creative produced in-house

What changedBuilt the brand strategy in six months and refreshed it annually; helped the retailer reach #2 in Russia by grocery delivery orders and launched more than 10 sub-brands.

CS2 real-time campaign10.8M organic reach · 72 publications · $0 media spend
Campaign notes ↗
PIK.PRO worker in front of a construction site
Proptech · Product marketingFull case ↗

PIK.PRO

Marketing Communications Director

Launched a digital labour platform from zero: positioning, identity, website, product proposition and the user acquisition model.

5,000daily active professionals
2,000+organic community members
40%of leads from content
5× feweronboarding refusals after reputation work

What changedContent channels generated 50+ inquiries a day; product marketing clarified the platform’s advantage for construction workers.

INITA AI business platform campaign
AI · International go-to-marketFull case ↗

INITA

Marketing Director

Prepared an AI platform for small businesses for launch across Latin America, Asia, the US and Europe: positioning, PMF hypotheses, landing page and acquisition system.

30Kusers acquired in the first three months
$0.90cost per acquired user
4Mviews from a viral TikTok integration
4 marketsinternational launch preparation
KusVill brand campaign
FMCG · Sub-brand launchFull case ↗

KusVill

New VkusVill sub-brand

Built and launched a new pet-food brand within VkusVill, from product architecture to market introduction.

50+SKUs launched
90,000units sold in five months
6 monthsto break even
Forbesmedia coverage
LOOK boutique residence in Limassol
Real estate · Naming & identityFull case ↗

LOOK

Art Residence · Limassol

Named and branded a boutique residential development of eight apartments, shaped around panoramic views across Limassol and the sea.

8apartments in the project
3branding directions
20promotional assets delivered
End to endnaming, identity and communications

Brand language“A Higher Class of Living” · “Club Living Above the City” · “What a View: Sky and Sea”

See the project at NONAME ↗

Branding & creative studio NONAME. Brands · Identity · Campaigns10+brands launched
Studio · Brand strategy & creativeStudio site ↗

NONAME

Founder · Branding studio

Founded a studio working across brand strategy, naming, identity and promotional campaigns. Built brands for clients in Russia, Asia, Latin America and Europe.

10+brands launched
6creative concepts for KEAN
8advertising creatives
12production-ready ad formats

Selected workKEAN · creative platform and outdoor campaign ↗
LOOK · naming and identity ↗

Creative marketing channel

Думай дальше

I write about creative marketing and share more of my work and case studies.

Read the latest posts ↗Open channel ↗

Press & conversations

Media

Interviews, expert comments and coverage of campaigns I worked on.

Recognition

Selected awards

NPBK · Gold · Best Marketing Campaign, Business EffectivenessBolshoy Oborot 2024 · Winner · Marketing CampaignSilver Mercury · Silver · A01 Best Strategy, FMCG Food & DrinkSilver Mercury · Bronze · F01 Best Integrated Marketing CampaignRed Apple · Silver · Best Integrated CampaignRed Apple · Silver · Food & DrinksRed Apple · Bronze · Best Sales PromotionE+ Awards · Shortlist · Situational & Seasonal Marketing
Egor Kalinovskiy

Get in touch

Let’s talk.

Limassol, Cyprus · Open to conversations and projects

Contact meTelegram ↗