:root{--paper:#f2f2ef;--ink:#17181a;--muted:#686b6d;--line:#d5d7d2;--acid:#d9fa55;--blue:#5865f2;--white:#fff;--serif:Georgia,'Times New Roman',serif;--sans:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif}
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    .topbar{height:72px;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line)}.brand{display:flex;align-items:center;gap:10px;font-size:14px;font-weight:650;letter-spacing:-.03em}.mark{width:29px;height:29px;border-radius:50%;display:grid;place-items:center;background:var(--ink);color:var(--acid);font-size:12px;letter-spacing:-.06em}.nav{display:flex;gap:25px;font-size:13px;color:#505256}.nav a:hover,.text-link:hover{color:#697b21}.top-contact{font-size:12px;color:var(--muted)}
    .hero{display:grid;grid-template-columns:235px 1fr;gap:48px;padding:56px 0 40px;align-items:center}.portrait{width:235px;height:235px;aspect-ratio:1;border-radius:50%;object-fit:cover;object-position:center 34%;filter:grayscale(1);display:block}.hero-label{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin:0 0 12px}.hero h1{font:500 clamp(46px,7vw,82px)/.94 var(--serif);letter-spacing:-.06em;margin:0}.role{font-size:18px;letter-spacing:-.02em;margin:14px 0 6px}.hero-links{display:flex;gap:8px;flex-wrap:wrap;margin-top:21px}.pill{display:inline-flex;align-items:center;min-height:36px;padding:0 12px;border:1px solid #bfc1bb;border-radius:2px;font-size:12px}.pill.primary{background:var(--ink);color:white;border-color:var(--ink)}.pill:hover{background:var(--acid);border-color:var(--acid);color:var(--ink)}
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    .section{padding:57px 0 62px;border-bottom:1px solid var(--line)}.section-head{display:flex;justify-content:space-between;gap:20px;align-items:end;margin-bottom:25px}.kicker{font-size:12px;letter-spacing:.13em;text-transform:uppercase;color:var(--muted);margin:0 0 8px}.section h2{font:500 clamp(32px,4vw,45px)/1.02 var(--serif);letter-spacing:-.05em;margin:0}.section-note{font-size:13px;color:var(--muted);max-width:350px;margin:0}
    .spotlight{background:var(--ink);color:var(--white);padding:28px 31px;display:grid;grid-template-columns:1.15fr 1fr;gap:35px;align-items:center}.spotlight .kicker{color:#b7c485}.spotlight h3{font:500 32px/1.05 var(--serif);letter-spacing:-.04em;margin:0 0 10px}.spotlight p{color:#d0d1cc;font-size:14px;max-width:560px;margin:0}.spotlight a{display:inline-block;margin-top:16px;font-size:12px;border-bottom:1px solid #74776d;padding-bottom:3px}.spot-stats{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:14px}.spot-stat{border-left:1px solid #47494a;padding-left:14px}.spot-stat strong{display:block;font:500 clamp(24px,3vw,38px)/1 var(--serif);letter-spacing:-.05em;color:var(--acid);white-space:nowrap}.spot-stat span{display:block;font-size:12px;color:#cbccc7;margin-top:8px;line-height:1.35}
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    .archive{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}.archive a{display:flex;align-items:center;justify-content:space-between;gap:12px;min-height:48px;padding:10px 13px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);font-size:13px}.archive a span:last-child{color:var(--muted)}.archive a:hover{background:var(--acid)}
    .media-list{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 24px}.media-item{display:grid;grid-template-columns:95px 1fr;gap:14px;padding:14px 0;border-top:1px solid var(--line);align-items:start}.media-outlet{font-size:12px;color:var(--muted);text-transform:uppercase;letter-spacing:.09em}.media-item a{font:500 19px/1.2 var(--serif);letter-spacing:-.02em}.media-item a:hover{color:#61731a}.media-type{display:block;color:var(--muted);font-size:12px;margin-top:5px}.awards{display:flex;flex-wrap:wrap;gap:8px}.award{padding:8px 11px;border:1px solid var(--line);font-size:12px}.footer{padding:22px 0 34px;display:flex;align-items:center;justify-content:space-between;gap:14px;font-size:12px;color:var(--muted)}.footer-links{display:flex;gap:17px}.footer-links a{border-bottom:1px solid #aeb0ab;color:var(--ink)}
    .career{display:grid;grid-template-columns:repeat(3,1fr);gap:0 22px}.career-item{border-top:1px solid var(--line);padding:15px 0 17px}.career-item strong{font:500 24px/1.1 var(--serif);letter-spacing:-.03em;display:block}.career-item span{font-size:12px;color:var(--muted);display:block;margin-top:6px}.career-item a{display:inline-block;border-bottom:1px solid var(--blue);color:var(--ink)}.career-item a span{color:var(--muted)}.career-item.featured{grid-column:1/-1;background:var(--ink);color:white;padding:20px 22px;margin-top:5px;border:0;display:flex;align-items:center;justify-content:space-between;gap:20px}.career-item.featured strong{font-size:29px;color:var(--acid)}.career-item.featured span{color:#d2d4ce}.career-item.featured a{display:flex;align-items:center;justify-content:space-between;gap:20px;width:100%;border:0}.accent-word{color:var(--blue)}.accent-dot{color:#95b51b}.cases-word{color:var(--blue)}
    .telegram-shortcut{margin:10px 0 0;padding:23px 0 28px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);display:grid;grid-template-columns:1fr auto;gap:24px;align-items:center}.telegram-kicker{font-size:12px;letter-spacing:.13em;text-transform:uppercase;color:var(--muted);margin:0 0 7px}.telegram-shortcut h2{font:500 clamp(28px,3vw,36px)/1 var(--serif);letter-spacing:-.045em;margin:0}.telegram-shortcut p{font-size:13px;color:var(--muted);margin:8px 0 0}.telegram-links{display:flex;gap:8px;flex-wrap:wrap;justify-content:flex-end}.telegram-link{display:inline-flex;align-items:center;min-height:39px;padding:0 13px;border:1px solid #bfc1bb;font-size:12px}.telegram-link.primary{background:var(--blue);border-color:var(--blue);color:white}.telegram-link:hover{background:var(--acid);border-color:var(--acid);color:var(--ink)}
    .header-actions{display:flex;align-items:center;gap:15px}.language-switch{display:inline-flex;align-items:center;justify-content:center;min-width:42px;height:30px;border:1px solid #aeb0ab;font-size:12px;letter-spacing:.06em}.language-switch:hover{background:var(--acid);border-color:var(--acid)}.case-proof{margin:8px 0 0;font-size:12px;line-height:1.35;color:var(--muted)}.case-proof a{border-bottom:1px solid #aeb0ab}.case-proof a:hover{color:var(--blue)}.telegram-kicker{display:flex;align-items:center;gap:8px}.telegram-logo{width:17px;height:17px;flex:none;color:#229ed9}.closing-cta{display:grid;grid-template-columns:112px 1fr auto;gap:23px;align-items:center;margin:42px 0 0;padding:25px 29px;background:var(--ink);color:white}.closing-photo{position:relative;width:112px;height:112px;isolation:isolate}.closing-photo::before{content:"";position:absolute;inset:-7px;border:2px solid var(--acid);border-radius:50%;transform:rotate(-10deg);z-index:-1}.closing-photo::after{content:"";position:absolute;right:-5px;top:3px;width:12px;height:12px;border-radius:50%;background:var(--blue)}.closing-photo img{display:block;width:100%;height:100%;object-fit:cover;object-position:center 34%;border-radius:50%;filter:grayscale(1);border:3px solid white}.closing-copy .kicker{color:#b5c37b}.closing-copy h2{font:500 clamp(30px,4vw,43px)/1 var(--serif);letter-spacing:-.05em;margin:0;color:white}.closing-copy>p:last-child{font-size:12px;color:#c5c7c1;margin:8px 0 0}.closing-links{display:flex;gap:8px;flex-wrap:wrap}.contact-button,.contact-telegram{display:inline-flex;align-items:center;justify-content:center;min-height:40px;padding:0 13px;font-size:12px}.contact-button{background:var(--acid);color:var(--ink);border:1px solid var(--acid)}.contact-telegram{color:white;border:1px solid #62655d}.contact-telegram:hover{border-color:var(--blue);background:var(--blue)}
    @media(max-width:760px){.shell{width:calc(100% - 34px)}.topbar{height:62px}.nav{gap:13px;font-size:12px}.top-contact{display:none}.hero{grid-template-columns:118px 1fr;gap:19px;padding:31px 0 26px;align-items:start}.portrait{width:118px;height:118px}.hero-label{font-size:12px;margin-bottom:9px}.hero h1{font-size:clamp(38px,9.2vw,55px)}.role{font-size:15px;margin:10px 0 4px}.hero-links{gap:6px;margin-top:12px}.pill{min-height:32px;padding:0 9px;font-size:12px}.section{padding:42px 0 44px}.section-head{display:block;margin-bottom:19px}.section-note{margin-top:10px}.spotlight{grid-template-columns:1fr;gap:22px;padding:23px 20px}.spotlight h3{font-size:28px}.spot-stats{gap:6px}.spot-stat{padding-left:9px}.spot-stat strong{font-size:24px}.spot-stat span{font-size:12px}.case-card{grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr)}.case-image img{min-height:100%;height:100%}.case-body{padding:20px}.case-title{font-size:29px}.case-summary{font-size:13px}.fact{padding:8px}.fact strong{font-size:15px}.fact span{font-size:12px}.case-work{font-size:12px}.case-feature{align-items:flex-start;flex-direction:column;gap:7px}.career{grid-template-columns:repeat(2,1fr);gap:0 14px}.telegram-shortcut{grid-template-columns:1fr;gap:16px}.telegram-links{justify-content:flex-start}.header-actions{gap:10px}.closing-cta{grid-template-columns:80px 1fr;gap:15px;padding:21px 18px}.closing-photo{width:80px;height:80px}.closing-links{grid-column:2}.media-list{grid-template-columns:1fr}.media-item{grid-template-columns:80px 1fr}.media-item a{font-size:18px}.footer{align-items:flex-start;flex-direction:column}.footer-links{flex-wrap:wrap;gap:13px}}
    @media(max-width:520px){.brand span:last-child{display:none}.topbar{gap:10px}.nav{gap:8px}.nav a{font-size:12px}.hero{grid-template-columns:82px 1fr;gap:14px}.portrait{width:82px;height:82px}.hero h1{font-size:38px}.case-card{grid-template-columns:1fr}.case-image{aspect-ratio:1;min-height:0}.case-image img{min-height:0;height:100%}.case-body{padding:20px}.case-title{font-size:29px}.noname-visual{min-height:0;aspect-ratio:1}.career{grid-template-columns:1fr 1fr}.media-item{grid-template-columns:70px 1fr}}
    @media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.case-image img{transition:none}}

    .hero-summary{max-width:720px;margin-top:18px;font-size:15px;line-height:1.55;color:#4f5253}.hero-summary p{margin:0 0 12px}.hero-summary ul{margin:0;padding-left:19px;display:grid;gap:5px}.hero-summary strong{font-weight:650;color:var(--ink)}
    @media(max-width:520px){.hero-summary{font-size:14px;line-height:1.5;margin-top:14px}.hero-summary ul{padding-left:17px}}

    .latest-case-layout{display:grid;grid-template-columns:minmax(0,1.6fr) minmax(0,1fr);gap:30px;align-items:center}.latest-case-video{width:100%;aspect-ratio:16/9;background:var(--ink)}.latest-case-video iframe{display:block;width:100%;height:100%;border:0}.latest-case-copy p{font-size:16px;line-height:1.6;margin:0 0 16px;color:#4f5253}.latest-case-copy a{font-size:14px;border-bottom:1px solid #aeb0ab;padding-bottom:3px}.latest-case-copy a:hover{color:var(--blue)}
    @media(max-width:760px){.latest-case-layout{grid-template-columns:1fr;gap:20px}}
  
.case-page .topbar{gap:20px}.case-page .brand span:last-child{display:inline}.case-back{font-size:14px;border-bottom:1px solid var(--line)}.case-hero{padding:55px 0 32px;max-width:920px}.case-hero h1{font:500 clamp(58px,10vw,108px)/.98 var(--serif);letter-spacing:-.065em;margin:10px 0 17px}.case-lead{font-size:clamp(18px,2.3vw,23px);line-height:1.5;max-width:850px;margin:16px 0 24px}.case-role-label{font-size:14px;color:var(--muted);margin:0}.case-jump{display:flex;flex-wrap:wrap;gap:9px;margin:25px 0 0}.case-jump a{font-size:14px;padding:7px 10px;border:1px solid var(--line)}.case-jump a:hover{background:var(--acid)}.overview-metrics{display:grid;grid-template-columns:repeat(4,1fr);background:var(--ink);color:white;padding:25px 27px;gap:24px}.overview-metrics strong{display:block;color:var(--acid);font:500 clamp(30px,4vw,48px)/1.05 var(--serif);letter-spacing:-.04em}.overview-metrics span{display:block;font-size:14px;margin-top:9px;color:#d2d4ce}.case-system{display:grid;grid-template-columns:1fr 1fr;gap:35px}.case-system h3,.campaign-copy h3{font:500 28px/1.1 var(--serif);letter-spacing:-.03em;margin:0 0 16px}.case-system ul{padding-left:19px;margin:0;display:grid;gap:12px;font-size:16px;line-height:1.55;color:#4f5253}.campaign-head{display:grid;grid-template-columns:1fr 1.1fr;gap:35px;margin-bottom:28px;align-items:start}.campaign-copy p{font-size:16px;line-height:1.65;color:#4f5253;margin:0 0 14px}.campaign-copy b{color:var(--ink)}.campaign-num{font-size:13px;color:var(--muted);letter-spacing:.1em;margin:0 0 12px}.campaign-title{font:500 clamp(35px,5vw,53px)/1.04 var(--serif);letter-spacing:-.04em;margin:0 0 15px}.campaign-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin:26px 0}.campaign-metric{padding:18px;background:white;border-top:3px solid var(--blue)}.campaign-metric strong{display:block;font-size:clamp(23px,3vw,33px);line-height:1.2;letter-spacing:-.035em}.campaign-metric span{font-size:14px;color:var(--muted);display:block;margin-top:8px;line-height:1.4}.campaign-note{font-size:13px;color:var(--muted);margin:14px 0 0}.creative-grid{display:grid;grid-template-columns:1.55fr .65fr;gap:18px;align-items:start}.creative-grid figure{margin:0;min-width:0}.creative-grid figure:first-child{grid-column:1}.creative-grid figure:nth-child(2){grid-column:2;grid-row:1/3}.creative-grid figure:nth-child(3){grid-column:1}.creative-grid img{display:block;width:100%;height:auto}.creative-grid figcaption{font-size:13px;color:var(--muted);padding:8px 0}.case-mini-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}.case-mini-grid article{background:white;padding:24px}.case-mini-grid h3{font:500 29px/1.1 var(--serif);margin:0 0 12px;letter-spacing:-.03em}.case-mini-grid p{font-size:16px;line-height:1.6;color:#4f5253}.mini-visuals{display:flex;gap:12px;align-items:start;margin-top:22px}.mini-visuals img{width:calc(50% - 6px);height:auto}.mini-visuals.single img{width:50%;margin:auto}.news-highlight{background:var(--ink);color:white;padding:28px;display:grid;grid-template-columns:1fr 1fr;gap:30px;margin-top:30px}.news-highlight h3{font:500 29px/1.1 var(--serif);margin:0 0 12px}.news-highlight p{font-size:16px;line-height:1.6;color:#d2d4ce;margin:0 0 12px}.news-highlight a{color:var(--acid);font-size:14px;border-bottom:1px solid #62655d}.news-metric strong{display:block;font:500 60px/1 var(--serif);color:var(--acid)}.news-metric span{display:block;font-size:14px;margin-top:12px}.case-sources{display:grid;gap:12px;margin-top:28px}.case-sources a{font-size:15px;display:block;border-bottom:1px solid var(--line);padding-bottom:12px;line-height:1.4}.case-sources a:hover{color:var(--blue)}.case-page .award{font-size:14px}.case-end{padding:32px 0;display:flex;justify-content:space-between;gap:18px;flex-wrap:wrap}.case-end a{font-size:14px;border-bottom:1px solid var(--line)}.case-section{scroll-margin-top:24px}
@media(max-width:760px){.case-hero{padding-top:36px}.case-hero h1{font-size:68px}.case-system,.campaign-head,.news-highlight{grid-template-columns:1fr;gap:24px}.overview-metrics{grid-template-columns:1fr 1fr;gap:22px;padding:22px}.campaign-metrics{grid-template-columns:1fr 1fr}.campaign-metric:last-child{grid-column:1/-1}.case-mini-grid{grid-template-columns:1fr}.creative-grid{gap:12px}.case-page .topbar{height:auto;min-height:64px;padding:12px 0}.case-page .header-actions{gap:12px}.case-page .brand span:last-child{display:none}}
@media(max-width:420px){.case-hero h1{font-size:53px}.creative-grid{grid-template-columns:1fr}.creative-grid figure:nth-child(2){grid-column:1;grid-row:auto}.creative-grid figure:nth-child(3){grid-column:1}.creative-grid figure:nth-child(2) img{max-width:280px;margin:0 auto}.campaign-metric{padding:14px}.case-jump{gap:7px}}

.pdf-work-grid{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:16px}.pdf-work-grid a{display:block;grid-column:span 3;align-self:start}.pdf-work-grid a.pdf-feature{grid-column:1/-1}.pdf-work-grid a.pdf-portrait{grid-column:span 2}.pdf-work-grid img{display:block;width:100%;height:auto}.case-film-stack{display:grid;gap:28px}.case-film-stack figure{margin:0}.case-film-stack .film-frame{width:100%;aspect-ratio:16/9;background:var(--ink)}.case-film-stack iframe{display:block;width:100%;height:100%;border:0}.case-film-stack figcaption{display:flex;align-items:center;justify-content:space-between;gap:14px;font-size:14px;color:var(--muted);padding-top:10px}.case-film-stack figcaption a{border-bottom:1px solid var(--line);color:var(--ink)}
@media(max-width:520px){.pdf-work-grid{gap:10px}.pdf-work-grid a.pdf-portrait{grid-column:span 3}.pdf-work-grid a.pdf-portrait:last-child{grid-column:2/span 4}.case-film-stack{gap:22px}}

.archive-copy{font-size:16px;line-height:1.65;color:#4f5253}.archive-copy>p,.archive-copy>ul,.archive-copy>ol{max-width:870px}.archive-copy h2{font:500 clamp(30px,4.5vw,48px)/1.12 var(--serif);color:var(--ink);letter-spacing:-.04em;margin:0 0 24px}.archive-copy h3{font:500 28px/1.15 var(--serif);color:var(--ink)}.archive-copy ul{padding-left:22px}.archive-copy li{margin:9px 0}.archive-copy .text-link{border-bottom:1px solid var(--line)}.archive-gallery{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:18px;margin:26px 0}.archive-gallery a{display:block;grid-column:span 3;align-self:start}.archive-gallery a.portrait-work{grid-column:span 2}.archive-gallery a:only-child{grid-column:1/-1}.archive-gallery img{display:block;width:100%;height:auto}.archive-copy .case-film-stack{margin-top:28px}.archive-section:has(+.archive-section h2:first-child){padding-bottom:35px}@media(max-width:600px){.archive-gallery{gap:12px;grid-template-columns:repeat(2,minmax(0,1fr))}.archive-gallery a,.archive-gallery a.portrait-work{grid-column:span 1}.archive-gallery a.landscape-work{grid-column:1/-1}.archive-copy h2{font-size:32px}}

.metrics-three{grid-template-columns:repeat(3,minmax(0,1fr))}.source-row{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:40px;align-items:start}.source-row .archive-gallery,.source-row .case-film-stack{margin-top:0}.source-row .archive-gallery a{grid-column:1/-1}.source-row h2{font-size:34px}.source-stages{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:28px}.source-stages h3{font-size:26px;margin:0 0 14px}.source-stages article{border-top:2px solid var(--line);padding-top:20px}.pikpro-work .archive-gallery{grid-template-columns:repeat(2,minmax(0,1fr))}.pikpro-work .archive-gallery a{grid-column:span 1}.pikpro-work .archive-gallery a:only-child{grid-column:1/-1}.look-gallery{columns:3;column-gap:20px;margin-top:28px}.look-gallery a{display:block;break-inside:avoid;margin:0 0 20px}.look-gallery img{display:block;width:100%;height:auto}.look-gallery-intro{columns:2;column-gap:24px}.case-page .look-gallery a:focus-visible{outline-offset:3px}
@media(max-width:760px){.source-row{grid-template-columns:1fr;gap:25px}.source-stages{grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}.look-gallery{columns:2;column-gap:14px}.look-gallery a{margin-bottom:14px}.metrics-three{grid-template-columns:1fr;gap:20px}}
@media(max-width:480px){.look-gallery,.look-gallery-intro{columns:1}.source-stages{grid-template-columns:1fr}.source-row h2{font-size:30px}}

.inita-gallery-heading{font:500 30px/1.15 var(--serif);letter-spacing:-.035em;margin:34px 0 20px}.inita-campaign-grid,.inita-launch-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px}.inita-campaign-grid a,.inita-launch-grid a,.inita-social-grid a{display:block;min-width:0}.inita-campaign-grid img,.inita-launch-grid img,.inita-social-grid img{width:100%;height:auto;display:block}.inita-social-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:28px;max-width:500px;margin:0 auto 34px}.inita-creator-film{max-width:820px;margin:0 auto}.case-range{display:inline-block;font-size:18px;font-weight:650;background:var(--acid);padding:10px 16px;margin:0 0 8px}.case-media-recognition{max-width:850px;margin-top:28px;border-top:1px solid var(--line);padding-top:24px}.case-media-recognition h3{font:500 30px/1.15 var(--serif);margin:0 0 12px}.case-media-recognition p{font-size:16px;line-height:1.6}.case-media-recognition a{font-size:15px;border-bottom:1px solid var(--line)}
@media(max-width:600px){.inita-campaign-grid,.inita-launch-grid{gap:12px}.inita-social-grid{gap:18px;max-width:380px}.inita-creator-film figcaption{align-items:flex-start;flex-direction:column}.inita-gallery-heading{font-size:27px}}
@media(max-width:420px){.inita-campaign-grid,.inita-launch-grid{grid-template-columns:1fr}}

.case-page .hero-summary{font-size:16px}.source-prose p{margin:0 0 16px}.source-prose ul{margin:0 0 18px;padding-left:22px}.source-prose h3{margin:0 0 16px;font:500 28px/1.15 var(--serif);color:var(--ink)}.case-page .header-actions a{min-height:32px;display:inline-flex;align-items:center}