About
PIK About my work
Creation of a new brand: PIK.PRO is a revolutionary digital platform for working in construction.
Communication management and design: team of 12 people
Development of corporate identity, website launch, development of marketing communications strategy and creation of all advertising materials
- primary research of (B2C), the formation of a marketing and content strategy of the brand
- automation and optimization of performance channels, display advertising
- analytics of site indicators, identification of hypotheses, product and marketing A/B tests
- planning of ATL/BTL activities
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brand digital communications management, content marketing, online reputation.
- development of a communication strategy, building knowledge about the brand and the benefits of working with an innovative platform from the PIK group of companies;
- producing content for advertising campaigns and digital channels of brand communication;
- development of the company's digital channels (social networks, blog);
- work with opinion leaders and integration with bloggers;
- online reputation management.
Brand awareness helped attract a narrow and expensive audience — more than 30% of applications in contextual advertising were received through delusional traffic. The cost of such an application is significantly lower than the average values.
For six months, received more than 70% positive pages in the TOP 10 Google on major search queries for the brand.
For 3 months of working with digital channels:
attracting masters - 40% of leads are received from posts in social networks, social networks PIK.PRO became the second most active communication channel for masters — 100+ appeals every day, organic audience growth - 3000+ masters joined the PIK.PRO
